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Fauja in Adidas 'Nothing Is Impossible' advertising campaign
He replaced David Beckham as Adidas's new poster boy.
On the Adidas billboards, spread across London, he was sitting cross-legged; as if cooling his heals after a day's work out, peeping over Londoners, tired and overworked, telling them the secrets of his unfailing energy.
Fauja Singh , Britain 's most popular Sikh is 98 now, the oldest runner in London Marathon.
He is threatening to break his own world record of 5.40 hours in the 90 plus age bracket that he set previously.
While running Marathon races in London , New York and Toronto , he raised thousands of pounds for various charities promoting Sikh culture around the world.
He has also raised money for B.L.I.S.S., a charity dedicated to the care for premature babies. He describes it as the 'oldest running for the youngest.
Fauja's jogging skills were developed on an Indian farm in Punjab, and then at the magical age of 81, when he moved to the UK , his love for the sport became more "serious".
Fauja Singh (born April 1, 1911) is a Sikh marathon runner in his nineties from India who is a world-record holder in his age bracket.
His current personal best time for the London marathon is 6 hours 2 minutes, and his marathon record, for age 90-plus, is 5 hours 40 minutes.
Fauja Singh shot to fame, when aged 89, he completed the gruelling 26.2 mile distance in 6 hours and 54 minutes.
This knocked 58 minutes off the previous world best for anyone in the 90 plus age bracket.
The career of this extraordinary Marathon runner is closely supervised by his personal trainer Harminder Singh.
He says 'he can still run for a few more years.
And perhaps he might be the oldest man to run a Marathon .
Fauja Singh came to London in 1992 to live with his son after his wife's death in his village in Jalandhar.
He says 'Sitting at home was really killing.
Most elderly people in Britain eat a rich diet, don't move about and only travel in cars, and that makes them sick'.
He wasn't prepared to go the same way.
So he took up jogging initially to beat the boredom of sitting at home.
'I never thought of running a Marathon then.
But slowly it grew.'
What surprises many is that he supports  his eight stone and six feet tall body frame with a very simple vegetarian diet.
'I am very careful about different foods.
My diet is simple phulka, dal, green vegetables, yoghurt and milk.
I do not touch parathas, pakoras, rice or any other fried food.
I take lots of water and tea with ginger'.
And that smile is eternally fixed beneath his silver haired beard.
Perhaps that's the reason behind his strikingly inspiring and positive attitude.
'I go to bed early taking the name of my Rabba [God] as I don't want all those negative thoughts crossing my mind.'
Doesn't he find it difficult to cover 26 miles at this age?
'The first 20 miles are not difficult. As for last six miles, I run while talking to God.'
Adidas signed him up for its 'Nothing Is Impossible' advertising campaign.
He won't reveal how much money the deal involves, but says that a large part of his earnings goes to charity.
Fauja Singh has stated,"I won't stop running until I die..
The next target, God willing, is to be the oldest marathon runner ever.
Fauja Singh hopes to return in 2009 to break the record for the oldest marathon runner - presently held by a 98-year-old Greek athlete.
His profile as found in the face book
Born: 1st April 1911 in India
Former Occupation: Farmer
Running Career: Rediscovered at age of 81
Diet: Ginger Curry
Marathons: London (5), Toronto (1), New York (1)
Marathon Debut: London , 2000 aged 89
London Marathon Personal Best: 6h 2m
London Flora Marathon 2000 6 Hours 54 m
London Flora Marathon 2001 6 Hours 54 m
London Flora Marathon 2002 6 Hours 45 m
Bupa Great North Run (Half Marathon ) 2002 2h 39m
London Flora Marathon 2003 6h 2m
Toronto Waterfront Marathon 2003 5h 40m
New York City Marathon 2003 7h 35m
London Flora Marathon 2004 6h 7m
Glasgow City Half Marathon 2004 2h 33m
Capital Radio Help a London Child 10,000m 2004 68m
Toronto Waterfront Half Marathon 2004 2h 29m 59s
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